In all honesty, however, it really doesn’t cost anything extra, and in fact solves several other problems. You’re going to be spending time taking pictures of people at the tables during that time anyway – and this gives you better results.

I would struggle to do this if I was alone shooting a wedding – because you do need a dedicated photographer for the booth. I would worry about missing something going on outside of the booth. We only had it open for parts of the evening … so theoretically if you’re a quick runner, you could do the whole thing alone.

For a party, like a school dance, if you can get someone to pay for the booth, then sell the prints, you can sell the prints for less. If you have to do the whole thing on spec, and make your money selling prints, then obviously the print prices are going to be higher.

John Harrington wrote that if he was going to set up HIS booth, and give away the instant prints, he’d charge $2500 for the evening – but that would include giving away the prints, and he’d have an assistant running the thing.